Typography

05/02/14

Today's lesson started off by Leanne going through the importance of typography and design and looking at the typography of titles in Catch Me if You Can, Lord of the War and Forest Gump title sequences.

My notes
-Typography in 'Catch Me if You Can'

• Typewriting style- connotates hand written checks
• Title being Serif and names being San-serif connotating that there are two characters. The first character being formal(sheriff) and the second being informal and escaping away as the text is changing forms and being able to disguise.
• Soul Bass influence-colours and block shapes
• Smooth and bold movement of typography
• Mysterious and detective genre related
• Titles are interwoven to fabric of title sequence

                                      

-Typography in 'Lord of the War'

• Sharp
• Masculine
• Block and capital typography
• Action genre
• Titles are subtle-not too big of a font
• Titles are kept to the sides so that the background sequence is not disrupted.

                                      

-Typography in 'Forest Gump'

• Serif
• Timeless-there is no period of time
• Typed in classic quality style
• The white feather and text connotating the impression of the film being peaceful, calming and smooth.
• Font text is centre aligned- old style text placement
• High grammer used- capital letters on the beginning of each title
• subtle and gentle text as it is fading in and out

                                      

Looking at typography really helped me understand in how the typography of titles in the title sequence link well with the genre. By looking at the typography in various film titles gave me an idea of how the typography in our title sequence should be like so that it flows with the romcom genre smoothly.

After we had looked at typography, with Leanne, the group and i went through our idea of title sequence showing our rough storyboards. The feedback we got from her was that it was not particularly clear and didn't really link well with the title. Due to Hayley not being in this lesson, Aaron and i decided to improve our idea on Friday in Emily's lesson so that we can decide upon an idea as a group.